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Relationship Marketing in the Digital Age Routledge Studies in Marketing Robert W Palmatier Lena Steinhoff 9781138310025 Books

Tags : Relationship Marketing in the Digital Age (Routledge Studies in Marketing) [Robert W. Palmatier, Lena Steinhoff] on Amazon.com. *FREE* shipping on qualifying offers. <P>The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage,Robert W. Palmatier, Lena Steinhoff,Relationship Marketing in the Digital Age (Routledge Studies in Marketing),Routledge,1138310026,Customer relations,Customer relations.,Marketing - Technological innovations,Marketing;Technological innovations.,Relationship marketing,Relationship marketing.,BUSINESS & ECONOMICS Consumer Behavior,BUSINESS & ECONOMICS Marketing General,BUSINESS & ECONOMICS Marketing Research,Business & EconomicsConsumer Behavior - General,Business & EconomicsCustomer Relations,BusinessEconomics,Digital Marketing,Lena Steinhoff,Non-Fiction,Robert W. Palmatier,Sales & marketing,TEXT,customer relationship,customer relationship; customer–company relationships; Digital Marketing; relationship marketing,customer-company relationships

Relationship Marketing in the Digital Age Routledge Studies in Marketing Robert W Palmatier Lena Steinhoff 9781138310025 Books Reviews

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